Post by account_disabled on Feb 19, 2024 23:56:33 GMT -5
Currently, most companies do not pay attention to the presence of a frequently asked questions (FAQ) section on their website, because they consider it unnecessary, cumbersome and intimidating. However, this is not the case at all. Having an FAQ page can help you retain potential customers on your site, improve engagement with them, and increase sales. Statistics show that convenient online service is very important to customers: 51% of customers expect the company to work 24/7; 75% of online customers wait for help within five minutes; 54% of customers used email as their service channel last year and expected companies to respond to emails within an hour.
How to create an FAQ page, make it effective and answer questions correctly - we will tell you further. Contents : What is an FAQ? Why does the site need an FAQ? How the FAQ section participates in the site's sales funnel How to correctly answer questions in the FAQ section How to improve the FAQ section of the site Errors during the development of the FAQ section Conclusion What is an FAQ? FAQ is a page of the site in the format of answers to general questions that people most often asked about a specific product or service . For visitors, it is a kind of help desk, where they can independently find the information they need or are interested in. For you – a useful sales tool that participates in lead generation.
Such a section will be useful on sites of any type and any subject, regardless of whether you are an online store or a news portal. It is in the FAQ that you can familiarize users with information about your company, terms of registration, methods of communication, delivery and payment of goods, refunds, etc. However, this is not the only reason to create an FAQ block on your site, as it performs a number of other important functions. The FAQ section is another sales manager in your company Image from storyset on Freepik Improves interaction with the user . Even if your website is well structured, the user may still have questions and will spend time trying to find the answers to them. This can annoy him, because instead of a quick answer, he is forced to wander around the site. You can avoid such a situation thanks to the FAQ page.
How to create an FAQ page, make it effective and answer questions correctly - we will tell you further. Contents : What is an FAQ? Why does the site need an FAQ? How the FAQ section participates in the site's sales funnel How to correctly answer questions in the FAQ section How to improve the FAQ section of the site Errors during the development of the FAQ section Conclusion What is an FAQ? FAQ is a page of the site in the format of answers to general questions that people most often asked about a specific product or service . For visitors, it is a kind of help desk, where they can independently find the information they need or are interested in. For you – a useful sales tool that participates in lead generation.
Such a section will be useful on sites of any type and any subject, regardless of whether you are an online store or a news portal. It is in the FAQ that you can familiarize users with information about your company, terms of registration, methods of communication, delivery and payment of goods, refunds, etc. However, this is not the only reason to create an FAQ block on your site, as it performs a number of other important functions. The FAQ section is another sales manager in your company Image from storyset on Freepik Improves interaction with the user . Even if your website is well structured, the user may still have questions and will spend time trying to find the answers to them. This can annoy him, because instead of a quick answer, he is forced to wander around the site. You can avoid such a situation thanks to the FAQ page.