Post by account_disabled on Jan 8, 2024 4:00:22 GMT -5
The coverage of the Vienna attack , which on November 2 left five dead and several injured in the Austrian capital, has degenerated into attacks against some media in the Central European country. And after some advertisers have decided to stop advertising in the media that reported the event in a more controversial and sensational way, some agencies are also considering a possible boycott. Particularly controversial have been the reports about the attack published by oe24.tv and the tabloid Österreich , which have been met with quite a bit of criticism on social networks. Michael Kapfer, managing director of the MulleLowe agency, has called on his colleagues through Facebook to cancel advertising campaigns in both media (belonging to the Fellner group) until after Christmas.
Change is in our hands by canceling advertising budgets in this type of media , which are governed solely and exclusively by the rule of profits and whose greed we should stop being complicit," says Kapfer. Several Email Data advertisers have already turned their backs on oe24.at and oe24.tv Lukas Leitner, partner and managing director of the Cayenne Wien agency, is somewhat more restrained. « I think we should let the market decide . The success of media is determined by readers, listeners, viewers and its reach, and not by one or two more pages of advertising. And if the target of the brands, products and companies with which we collaborate can be reached in the most efficient way possible, regardless of the channels, we should place our campaigns there.
It's what we usually call media strategy and planning ," he emphasizes. For their part, several major advertisers have already announced the cancellation of their campaigns on oe24.at in response to the controversial videos about the attack that were published in this newspaper. Two prominent supermarket chains, Billa and Spar, announced the cancellation of their campaigns in this medium through Twitter. "For us as a company it is a matter of consideration and pity for the victims as well as concern for the feelings of citizens not to advertise in an environment that clearly encourages terror and violence ," says Paul Pöttschacher, spokesperson for Rewe Group, Billa's matrix, in statements to Horizont .
Change is in our hands by canceling advertising budgets in this type of media , which are governed solely and exclusively by the rule of profits and whose greed we should stop being complicit," says Kapfer. Several Email Data advertisers have already turned their backs on oe24.at and oe24.tv Lukas Leitner, partner and managing director of the Cayenne Wien agency, is somewhat more restrained. « I think we should let the market decide . The success of media is determined by readers, listeners, viewers and its reach, and not by one or two more pages of advertising. And if the target of the brands, products and companies with which we collaborate can be reached in the most efficient way possible, regardless of the channels, we should place our campaigns there.
It's what we usually call media strategy and planning ," he emphasizes. For their part, several major advertisers have already announced the cancellation of their campaigns on oe24.at in response to the controversial videos about the attack that were published in this newspaper. Two prominent supermarket chains, Billa and Spar, announced the cancellation of their campaigns in this medium through Twitter. "For us as a company it is a matter of consideration and pity for the victims as well as concern for the feelings of citizens not to advertise in an environment that clearly encourages terror and violence ," says Paul Pöttschacher, spokesperson for Rewe Group, Billa's matrix, in statements to Horizont .