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Post by account_disabled on Jan 16, 2018 9:16:16 GMT -5
Hi, Often in supermarkets we could see some consumers who are ignoring Label details on products that they pickup to buy, just making sure the product meets basic needs. Branding for sure to them is on back foot. Such consumers are in hurry and just focus on minimizing on check out hassles. On other hand leisure shoppers could be seen scanning each and every nook and corner of the store, spending over time on little interest categories, at times mentoring co-shoppers, especially in India where collectivism is culture characteristics. which is the best season for shopping.. impulse buying is good or not..?? Please help. Thanks! I didn't find the right solution from the Internet. References:https://www.researchgate.net/publication/309635115_Shopping_duration_and_impulse_buying Business Consulting Services Video
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